As part of Music Matters, I developed and designed the brand design for "The Academy", a program created by Shearey Pinas to support young, aspiring artists in the Dutch music industry.

Shearey trusted me to bring her vision to life — a brand that felt colorful, playful, and approachable, yet still clear and professional. I created a visual identity that reflected the energy and creativity of the program.

In addition to the branding, I was also involved in launching The Academy, co-producing the campaign shoot and creating content for social media, which was shared through the Music Matters channels.