While working with BING Agency, my role expanded across brand design, art direction, and production assistance. The process began with creating the logo—simple yet effective within the model agency industry. Clean and clear in form, but given character through a distinctive color palette, designed to stand out. From there, we developed the branding, building a strong visual identity that reflects the vision of founder Nina van Buijten.

Once the foundation of the brand was in place, we planned and directed the first photoshoot. I ensured that the photographer captured the portraits as envisioned, resulting in a clean and cohesive aesthetic that carried the brand’s character forward. With the branding and photography complete, we designed the final business card and are now collaborating with a web developer and marketeer to bring the brand online through its website.