For Every1, a Dutch content agency in the music industry, I was asked to create a brand identity that reflects their belief in authentic, valuable content. They wanted to move away from the idea that success is defined by numbers, and instead put creativity and originality at the center.

I designed a logo that represents connection, social interaction, and engagement—brought together with a creative spark. To strengthen this, I developed a visual system with a bold yet refined palette: deep purple for creativity and authority, ivory for clarity and balance, lavender for accessibility and a softer human touch, and black for contrast and strength. Together, these colors create a distinctive identity that feels both contemporary and timeless.

The result is a branding system that translates Every1’s story into a clear and recognizable identity, positioning them as a creative partner that helps artists and creators share their voice with impact.