For the Pickleball Power rebranding, the goal was to transform the brand from a dynamic pickleball label into a full lifestyle brand. This involved exploring different directions, conducting research, and developing concepts to create a visual identity that felt energetic, modern, and approachable.

After several rounds of experimentation, a brand design emerged that perfectly captured the brand’s spirit. The combination of dark green, neon green, and pink was chosen not just for its vibrancy, but for the sense of energy, excitement, and community

To bring the identity to life, 3D mockup visuals were created, allowing the brand to be experienced in a tangible, playful, and engaging way, ready to move Pickleball Power from the court into everyday lifestyle spaces.